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For other uses, see Peeps (Disambiguation).
Look up Peeps in
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Pink Peeps
Orange pumpkin Halloween Peeps
Peeps (branded as PEEPS®) are small marshmallow candies, sold in the United States and Canada, that are shaped into baby chickens, rabbits, and other animals. There are also different shapes used for various holidays. Peeps are primarily used to fill Easter baskets, although the Just Born company is trying to change that by introducing new shapes and advertising "Peeps - Always in Season". They are made from marshmallow, sugar, gelatin, and carnauba wax.
Peeps are produced by Just Born, a candy manufacturer based in Bethlehem, Pennsylvania. Peeps were introduced in 1953 by Russian immigrant, Sam Born. When Just Born acquired Rodda Candy Company in 1953, they automated the process (originally the chicks were formed by hand) and mass-marketed them. Back in 1953, when the peeps were made by hand it took 27 hours to make one marshmallow peep. The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced.
Just Born has expanded its product line to include bats, cats, pumpkins, and ghosts for Halloween; hearts for Valentine\'s Day; eggs for Easter; trees, gingerbread men, snowmen, and stars for Christmas; and red, white, and blue chicks and stars for the 4th of July.
Although the original Peeps were standard marshmallow flavor, some of the newer flavors include strawberry and vanilla (hearts for Valentine\'s Day), cocoa (cats and bats for Halloween), vanilla/eggnog and cookie (gingerbread people for Christmas), and orange (eggs for Easter). In 2007, the "Spooky Friends", bite-sized Peeps in Halloween-themed shapes, were introduced, as were peppermint flavored stars for the holiday season. Red Peep chicks are exclusively available at Target stores.
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The messy and largely self-entertaining game, "Peeps Jousting" is played with a microwave oven. One takes two Peeps, and licks the right-hand side of each until sticky. A toothpick is thereby adhered to each Peep, pointing forward like a jousting lance. The Peeps are then set in a microwave, squared off against one another, and heated up. As they expand, the toothpick lances thrust toward each opponent, and the winner is the one that does not pop and deflate (or fizzle and die). Both usually are eaten after the competition, however, regardless who the victor was, calling into question the nature of "winning" in such a circumstance.PEEP JOUSTING. FUN WITH PEEPS!. phancy.com. Archived from the original on 2007-04-28. Retrieved on 2007-07-09. This folkloric tradition has been noted by the Washington Post. Peeps jousting has also been called such names as "mortal peep fight."Vincent P. Bzdek. "50 years of turning Easter into one big Peeps show", Oakland Tribune (reprinted from Washington Post article), 11 April 2004. Retrieved on 2007-08-09.
Rumors of Peeps\' purported indestructibility have evolved into a myth that has come to define the product\'s place in the lore of pop-culture ephemera. In an effort to establish this legend as fact or fiction, scientists at Emory University performed experiments on batches of Peeps to see whether they could be dissolved. They concluded that the candy is indeed difficult to destroy.Ann Kellan. "CNN\'s Ann Kellan reports" (VXtreme stremaning video), U.S. Fringe, CNN.com, 10 April 1998. Retrieved on 2007-07-09. (content not verified; could not play video)
Though they are made of marshmallow, it is difficult to toast a Peep over a campfire, as the sugar coating tends to burn and become unpalatable. However, Peeps can be used as ingredients in such desserts as marshmallow cookie treats (to substitute as marshmallows as well as being used as decorative objects on top), fondue, and s\'mores. Peeps are also excellent in a cup of hot cocoa, especially as the chicks will float upright until the increasing warmth causes them to dissolve.
The first Peep Off was held in Maryland, by Shawn Sparks, in 1994, and had only 6 participantsJack Eidsness (before April 1996). The unofficial Marshmallow Peep page. Retrieved on 2007-07-09.. It is held the first Saturday after Easter, when Peeps are greatly discounted. Dave Smith started Sacramento\'s record holding annual Peep Off after contacting Jack Eidsness, a participant in the first Peep Off, with a question about it, through Mr. Eidsness\' peep themed website.
The Sacramento version was first held in 1997 and is known as "The Dennis Gross Memorial Sacramento Peep Off."Dave "Smith" (2 April 2007). The Official Sacramento Peep-Off - I\'m NOT Just Born, I\'m the 2nd Coming. nokilli.com. Retrieved on 2007-07-09.
The basic rules: Contestants get 30 minutes of Peep-eatery, then there\'s a five minute "cooling off" period where they\'re disqualified if they vomit. At the start of the five minutes, they can shove as many more Peeps into their mouths in an attempt to chew and swallow during the period. The puke rule is, if you throw up, you can eat your puke and not be disqualified (which has happened). The all-time record is 102 Peeps eaten by Dennis Gross in 2003 which led to the Peep Off being known as, "The Dennis Gross Memorial Peep Off." Most news sources put Dennis at 82 which is incorrect.[citation needed]
There is a whole genre of Peeps videos on video sites such as YouTube ranging from parodies of movies such as Star Wars and Pink Floyd\'s The Wall, Monty Python and PT 109. There are also Peeps put on grills, placed in microwave ovens, expanded in a vacuum, run over by cars, and used in political commentary. The Seattle Times has an annual contest of Peeps used in photos. The St. Paul Pioneer Press was the first newspaper to hold an annual Peeps diorama contest and receives hundreds of entries every year. The Washington Post and other newspapers have taken the idea from the Pioneer Press and also hold a Peeps diorama contest every Easter.
The Smith College Science Fiction and Fantasy Society has been holding an annual spring Peep slaughter since 1981. Peeps are "massacred" in ways ranging from being flushed down the toilet to be given Viking funerals on the campus pond. The practice reportedly began among students at the University of Massachusetts and was brought to Smith at a Passover seder.
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